Wow, this is going to chafe:
Crain's New York Business reports that a West Coast pizza chain is moving into the former home of the Rawhide, Chelsea's oldest -- and raunchiest -- gay bar:
Project Pie -- a do-it-yourself pizza chain founded in San Diego way back in 2012 -- says its ambition is to become "the Chipotle of pizza restaurants, imitating its fast, fresh and custom approach."
"We feel like Manhattan is a market that we can expand in, and we are looking for more locations, especially in midtown," said Christopher Schwart of Cushman & Wakefield, who represented the tenant.
And then came this doozie:
"The landlord liked their concept," said JP Sutro, who represented ENS21 Management. "They thought it would be great for the area to have something that wasn’t a 7-Eleven or Dunkin' Donuts, something with a little more local flair where the community would like to patronize."
(Emphasis mine.)
Yeah. This should do the trick.
Where toppings take on a whole new meaning