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Butt, Seriously

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For Men, a Gluteus More Maximus 

 The New York Times' Styles section just figured out that men are really serious about having nice asses: 
At Freshpair, an online store, buttocks-enhancing underwear accounts for more than 6 percent of men’s underwear sales, up from less than 1 percent five years ago, according to Matthew Butlein, the president of the company. “With the trend going toward slimmer pants, you’re able to see the assets underneath a lot better,” Mr. Butlein said. In the Calvin Klein Body Boost Butt Trunk ($22), support straps inconspicuously woven into the fabric of the boxer briefs lift and support. Elastic undergirdings in the 2(x)ist Lift No Show Brief ($24) also give hindquarters a boost.. 
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