File this under unbelievable. This not-interesting-at-all video of my brother Bill's has gone viral -- nearly a million hits on YouTube, licensed to a handful of sites for cold, hard cash, the works. It took me three plays to even "get" it. Maybe if the cab had been yellow ...
Bill tells Romenesko:
"So here I am on the eve of my book launch, hoping I’ll get a little exposure, when a silly 18-second video clip from my bike-helmet cam goes bigger than anything I’ll ever write will.”The poor guy's new book, "Yes, I Could Care Less," comes out June 18. Pre-order HERE.